The start of ERODE

The birth of the project.

The ERODE project starts with its founder Julien. He’s ambitious and passionate about everything that shapes our world: motorcycles, design, art, urban development, sociology, mobility, architecture, economics, nature, moto sports, extreme sports, technology, innovation, fashion … but what he’s the most passionate about is what lies in the heart of this creative ecosystem: people with talent – sometimes hidden talent. Julien is an experienced biker and a confirmed urban rider who likes to travel the world with his gear. He’s an adventurer with strong convictions, who particularly cherishes his freedom and lets himself be guided by his creativity. Wherever he goes, his backpack never leaves his side. Julien is a natural-born daredevil but he also knows that roads could put us 6 feet under. He comes to a conclusion that makes sense not only to him, but also to many people who are vulnerable to the dangers of the urban jungle: turn your favorite travel gear -which can put you in danger in case of an accident- into the world’s most efficient and game-changing back protection.

Identifying the challenge.

In addition to his convictions, environmental elements reinforce his idea that there is a strong need to create a backpack that will offer a brand new experience to riders. His objective: to combine practicality with security and to funnel those into a backpack. He then dedicates most of his time solving those security and mobility challenges for riders on two wheels. His motto will become ERODE’s DNA and baseline: “RIDE SAFE AND FREE”. Julien has always been fascinated by entrepreneurship. Being both visionary and pragmatic, he sees it as a way to improve our world while fulfilling his dreams. This outlook on life shaped his mindset and opened doors to the impossible: to create a brand whose ambition is to come up with innovative solutions to urban mobility on an international scale. He starts by altering an everyday product that we all own and that follows us wherever our adventurous spirit takes us. It then becomes clear and obvious to him: he needs to develop a minimalist backpack with unseen and innovative features.

The development stage.

At 27 years-old, after graduation and a few non-exciting jobs, he decides to launch his innovative project that he will later name “ERODE”. It’s February 2016. The Cré’Innov business incubator validates his application and agrees to bet on his business projections by bringing him in, along with other innovative projects. Two years later, with a few euros in his pocket and an extra financial boost, Julien and his first partners manage to develop and manufacture a first functional and promising prototype. Convinced of the project’s success, a dozen partners agree to place their trust in Julien to achieve the final product. We’re now in 2019, the ERODE company is officially created and the patent is registered. The last mechanical tests reveal unexpected performances. The sensor displays 1,7 kN of residual force after the bag receives over 200 impacts. The level of performance is comparable to the best protection gear that’s equipped with an airbag system. Those results reinforce the confidence of Julien and his partners. Now is the time for industrialization and distribution.


The origins of the project and the validated stages.

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